Corporate strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

Corporate strategy - Essay Examplerters Five Forces, PESTLE Analysis, SWOT Analysis and Stakeholder Analysis to obtain an in-depth idea regarding the opportunities of the company to prosper in its industry (Johnson & et. al., 2011).Cookson Group PLC is one of the worlds largest materials science group which attempts to deliver ripe(p) materials by facilitating innovative technologies to its customers all over the globe. Cookson operates through various branches located all over the world on with 15,500 employees covering more than 40 nations as its production zones and more than 100 countries as its securities industrying zones. Cookson apprise be observed to possess highly effective core competencies, which have certainly added to its efficient market position within the current market scenario (Cookson Group Plc, 2012 Wit & Meyer, 2010).Cookson offers its products in six categories i.e., Joining technologies, bulge out Chemistries, steel flow control, foundry technologies, adv anced factories and fused silica. Cookson is further recognized as one of the largest oecumenical suppliers of materials used for PCBs assemblers and the packaging industry semi-conductors. This particular product downslope is also known as important which is used basically to fasten electronic equipments such as semi-conductors and capacitors with bare boards in order to degree essential electrical as well as physical connection among the boards and its devices (Cookson Group Plc, 2012). The product line of surface chemistries is one of the largest suppliers of electro-plating chemicals to the international electronics, jewelries and automotive industries. This division is known as Ethone. This division is also kinda popular in terms of technical innovation, where Ethone has a track record regarding the delivery of leading-edge, facility of advanced technology within fabrication of semi-conductor which is demonstrated as Via-Form multi-generation copper damascene portfolio (Co okson Group Plc,